Marketing Lessons from ‘The Man With the Golden Voice’
If the baritone extolling the virtues of Kraft’s “homestyle” macaroni and cheese in a new commercial sounds familiar, that’s because it belongs to Ted Williams — aka “the man with the golden voice.” A...
View ArticleWhat Keeps the Oreo 100 Years Young
The same year the Titanic sank and a second party of explorers reached the South Pole, a grocer in New Jersey spent 30 cents a pound on packages of a new cream-filled chocolate sandwich cookie known as...
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